Why Rorra exists — and why it matters now more than ever
When was the last time you stopped and thought about what’s in your water? Not the pretty picture of water flowing from your tap, but the invisible things you can’t see: metals, chemicals, microplastics, chlorinated by-products, pollutants.
At Rorra, we believe that water – which is so fundamental – deserves better than what many of us endure today. Because clean water is not just a luxury. It is the foundation of health, comfort, dignity, even beauty.
The Problem: our water is under-the-radar risky
You might be surprised (we were). According to recent data:
- Over 95% of tested U.S. water systems exceeded federal safe limits for at least one carcinogen.
- Much of the infrastructure delivering that water dates back to the early 1900s — crumbling pipes, outdated systems, unknown risk.
- “Forever chemicals” (like PFAS / PFOS) are more widespread than we’d like: they accumulate, persist, and show up in tap water nationwide.
- The effects are not abstract: fertility issues, hormone disruption, developmental risks for children, organ damage, skin and hair issues for everyday users.
Takeaway? This is not just a matter of “other products”. It’s about health, about self-confidence. Most of us assume our tap water is safe – but when the system behind it falters and regulatory limits leave wide margins, the risk is upon us.
Our Solution: Rorra’s promise
Rorra was born from that belief. From founders raising young children, dealing with unexpected skin issues (eczema, irritation) and discovering the connection between what’s in their water and what’s happening at home.,
With that urgency came innovation:
• Countertop System
An elegantly designed 2.5-liter stainless steel water filtration system using advanced “Nfinity™” filtration technology – requiring no permanent installation, and thoroughly tested to remove lead, PFAS (“forever chemicals”), microplastics, and 50+ other contaminants.
• Filtered Showerhead
A high-performance showerhead built to reduce harmful contaminants, with strong flow, elegant ergonomics, and tested in independent labs.
• Water Report
Because knowledge is power. Rorra offers a personalized water-report service — you enter your email and discover what toxins or chemicals may be in your local tap water. (Spoiler: water quality is variable).
Why this matters: Because having clean water means more than drinking it. It means better skin, healthier hair, peace of mind when bathing, confidence that what you’re using is doing more than just looking clean—it is clean.
Why We Stand Out
- Rigorous testing: Our filtration systems are tested in NSF®️- and ANSI-accredited third-party labs so you’re not just buying claims—you’re buying proof.
- Elegant design: Stainless steel, premium finishes, no bulky add-ons. It’s built for the modern home.
- Ease of use: No complex installation, no guesswork. Simple, effective, designed for everyday life.
- Transparency & trust: We don’t hide behind jargon. We openly talk about contaminants, infrastructure, what the limits are—and what isn’t yet. We believe consumers deserve to know.
- Rooted in real-life: Our story isn’t “let’s invent a filtration company.” It’s “we experienced this problem; we built the solution; now we’re sharing it.” That means we empathize with the questions, doubts, and practicalities you might have.
What You Can Do Next
- Assess your home water situation — order your Water Report, check what’s in your tap.
- Choose the product that fits your life — whether it’s the filtered showerhead to protect skin and hair, or the countertop system to use for all your drinking/cooking water.
- Install and integrate — enjoy peace of mind. No complicated plumbing. Simple, solid, effective.
- Continue the journey — revisit contaminants, stay informed, prioritize your environment and health.
Final Thought
At Rorra, we invite you to think again. See your tap water not as “just water”, but as an important element of your home, your health, and your care. Because when you upgrade your water, you upgrade your routine, your shower, your food, your skin, your hair, and ultimately your well-being.
In a world where many essential goods are commodified, ignored, or taken for granted, water stands out fundamentally. It’s something we trust without thinking – until it stops being safe.
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Clean water, clean savings.
