There is something deeply magnetic about the brightness of a candle – the way it softens the edges, the shade moves and invites calmly. Imagine the same glow … just big. Very, very big. This is actually the promise of Big Ass Luxuries: bold candles, bold scents, and bold statements for homes worth more than “average”.
In this post, we’ll take you behind the scenes of Big Ass Luxuries: how it started, what sets it apart, and why its candles are becoming more than décor—they’re conversation pieces.
The Big Idea & Origins
Big Ass Luxuries began with an adventurous base: If the lights are to make a statement, why should they be small? The founder wanted to turn the norms in the industry into beautiful glasses, and fast combustion was focused on time instead of giving a large-scale, long-lasting, elegant way of aromatic candles that provide real value.
A defining moment for the brand was their appearance on Shark Tank, where they pitched their vision to a national audience and secured a partnership with Lori Greiner. This elevated both their credibility and capacity to scale.
What Makes Their Candles “Big Ass”?
Here are some of the signature features and value propositions that distinguish their products:
- Extreme Size & Long Burn Times
Their flagship “Big Ass Candle” is 300 oz, boasting 750–1,000 hours of burn time. That’s leagues beyond the typical 15 oz candles on the market. - High‑Quality, Clean Ingredients
They use coconut-soy wax, free of phthalates and parabens, and pair it with premium fragrance oils. - Made in the USA & Handcrafted
All candles are handmade in Dallas, Texas. - Scent Variety & Customization
They offer a wide palette of scents (e.g. Sea Salt & Orchid, Amber Rouge, Gardenia, Palo Santo) to suit different moods and aesthetics. - Bundles & Subscription Options
For people who want a steady supply or to mix scents, Big Ass Luxuries provides bundles and “subscribe & save” models.
The Brand Experience & Aesthetic
Big Ass Luxuries leans into a brand voice that is bold, slightly cheeky, and unapologetic. Their tagline “Bigger is Always Better” signals confidence and a kind of playful extravagance.
Visual design supports the voice: Pure design, strong imagination of large candles in elegant interiors, and a color palette that complements the mood with heat. Product photography deliberately looks monumental in real places, and strengthens the “opinion piece” angle.
Testimonials on the site echo this—customers share how guests comment on the candles, or how they feel “hooked for life.”
Marketing & Positioning Insights
- Leveraging Media Exposure
Their appearance on Shark Tank remains a cornerstone—they proudly note “As seen on Shark Tank,” using that social proof to attract new customers. - Target Audience
Their ideal customers likely appreciate home décor, luxury items, sensory experiences, and aren’t afraid to spend more for quality and statement value. - Emotion & Ambience Over Utility
A 15 oz candle is functional; a 300 oz candle becomes an emotional indulgence. Big Ass Luxuries sells ambiance, ritual, and the idea of “living large.” - Upsells & Retention
Bundles, scent collections, and VIP or subscription models help retain customers. - Free Shipping & Offers
They provide free shipping on orders over $350, which encourages higher cart values.
Tips for Buyers (or Potential Customers)
- Choose your scent strategically. In large volumes, fragrance choice becomes more impactful—go for something you’ll enjoy for months.
- Manage burn time wisely. With such large candles, plan your burn schedule so the wax pool stays even (to avoid tunneling or wick problems).
- Placement matters. A big candle deserves space—not cramped on a tiny table. Let it be seen.
- Mix & match. Use smaller “baby” versions or sampler scents to test before going all-in on a giant size. Big Ass Luxuries offers “Baby Big Ass Candle” options.
Challenges & Considerations
- Logistics & Shipping
Shipping such heavy items can be costly, and international shipping may have additional hurdles depending on location. - Price Sensitivity
While many find them worth it, some customers might balk at the high upfront cost. Educating about “cost per hour” helps justify it. - Scent Overload
In a small room, a massive candle can become overpowering—ventilation and placement are key. - Market Reach
Their model is bold, and not every home or customer wants such a dramatic candle. They’ll want to ensure they also reach more modest buyers or those experimenting.
Vision & What’s Next
Given their trajectory, a few potential future moves for Big Ass Luxuries could include:
- Expanding into accessory lines (e.g. candle holders, wick trimmers, decor complements)
- Limited edition / seasonal scents (e.g. holiday blends, collaborations)
- Global expansion (offering more robust international shipping options)
- Experiential marketing (pop-ups, scent bars, in‑store experiences)
- Sustainability storytelling (e.g. sourcing, packaging innovations, eco initiatives)
Big Ass Luxuries
- Luxury just got louder. Burn big with Big Ass Candles
- It’s not just a candle. It’s a conversation starter
- Big flame. Bigger vibe
Conclusion
Big Ass Luxuries has established its identity by embracing a large-scale approach to decoration. The lights are more than functional objects; They declare style, environment, and joy. For customers who want their home to have a beautiful scent and an unforgettable look, these lights offer something else: a permanent, shiny statement.
Special Offer: Get 15% Off Your First Order!
Ready to upgrade your space with a Big Ass Candle?
Use code WELCOME15 at checkout and get 15% OFF your first order!
🔥 Shop now and experience what bigger, better, and bolder really smells like.
